Tokyo Summer Sales 2014

Tokyo summer sale
Pic by Shoko Muraguchi, used under a Creative Commons licence.

Every year the closing of the rainy season marks the opening of Tokyo’s famous “end-of-summer” bargain sales – which, despite the name, happen before summer has even reached its peak. The Tokyo summer sales are both a clever ploy to lure shoppers out from under their home air conditioners, and a chance to score savings of around 30-50% on fashion and all sorts of other stuff.

One thing to be aware of is that most retailers don’t like to make much noise about their summer sale dates. While many of the listings below state a mid-July closing (or no closing), many of them start right up again with a ‘Summer Sale Part 2′. Also, as usual there are always lots of “Up to xx off” and other not so subtle ways to convince you you’re getting a better deal than you think.

Here’s when and where to go bargain hunting.


Mitsukoshi - Summer Clearance Sale
Starts Wednesday, July 16th 

Printemps Ginza – Summer Sale “The Bargain”
Friday, June 27th to Monday, July 13th

Daimaru – Clearance Sale
Starts Friday, June 27th (some shops may start later)

Tokyo summer sale
Pic by [cipher], used under a Creative Commons licence.


Takashimaya – Summer 2014 Takashimaya Clearance
There is an online sale which has already started, and runs until August 27th. Dates for the actual store’s summer sale have not been released yet. There will also be a cotton yukata (summer kimono) promotion going on in summer.

Keio Shinjuku – Keio Clearance
Pre-sale from June 21st to June 26th. Big clearance sale from Friday, June 27th. 

Isetan – Summer Clearance Sale
From Wednesday, July 16th

Seibu Ikebukuro – Seibu Summer Sale, 20-50% off
Friday, June 27th to Thursday, July 10th

Parco Ikebukuro – Grand Bazaar (“Granba”)
Thursday, July 3rd to Monday, July 21st

Marui City Ikebukuro/Shinjuku Marui – Sparkling Sale

From Friday, June 27th to Thursday, July 31st (estimated)


Shibuya Parco – Grand Bazaar (“Granba”)
Thursday, July 3rd to Monday, July 21st

Shibuya Mark City -Mark City Clearance, Up to 70% OFF (shorter this year)
Friday, June 27th to Thursday, July 3rd 

Shibuya Hikarie ShinQs – Summer Clearance Sale

Tuesday, July 1st to Wednesday, July 16th.

Omotesando Hills – SALE 2014 SUMMER
Saturday, June 28th to Monday, July 13th

Laforet – 2014 Summer Laforet Grand Bazaar (hugely popular and short)
From Thursday, July 24th to Monday, July 28th

Marui City Shibuya - Sparkling Sale

From Friday, June 27th to Thursday, July 31st (estimated)


midtown sales

Roppongi HillsSummer Sale 2014
Saturday, June 28th to Monday, July 13th

Tokyo Midtown – Tokyo Midtown Sale
Friday, 27th June to Monday, July 13th.


All the big shopping centers in Odaiba (Venus Fort, Aqua City Odaiba, Daiba City Tokyo Plaza, Decks Tokyo Beach) are combining for a sale they are calling “Gekiteki! Summer Bargain”.  The sale runs from June 21st to July 18th. However, there might well be ongoing sales at many of the chain stores within these centers after the period.

The Chain Gang

Although a lot of the places above are filled with the big chains, they tend to ignore what is going on around them. They also seem to be a lot cagier about revealing the exact start and end of sale periods. Based on previous years, here’s what we can tell you:

Gap – Summer Sale
Usually on until at least the end of July.

H&M – Summer Sale
Last year’s sale ran from June 19th through July

Zara – Summer/Spring Sale – Previously up to 70% OFF

Uniqlo – Summer Sale

GU – Summer Sale
Seems to have started on June 20th.

This post was first published on July 8th, 2013 and has been updated by Frances Maeda.

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Greg has been been searching for a cheaper way of doing things in and around Tokyo for more than 12 years. Greg's qualification for being a cheapo include walking up to an hour across Tokyo to save on the 160 yen subway fare and still having clothes in his dresser from 1998. When not searching for the izakaya with the cheapest beer in Japan, he develops web sites.

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  • Grace

    I’m totally going to check out some of these sales! Thanks!

  • Theo Lubbe

    Normal prices during the ‘sale’ period at the beginning of a season, inflated prices mid-season for all those shoppers who only realised into the season they have “nothing” to wear, with occasional ‘limited stock’ sales here and there.

    That’s always been how I’ve interpreted it, anyway – many clothes stores here in South Africa seem to do things that way. “Oh, we’re sorry, we’ve run out of stock of sale item x….”. Next day the sale for that item is finished, but it’s back in stock already.

  • Brian

    Are there equivalent sale periods for Fall, Winter and Spring?

    • CheapoGreg

      Summer and winter are the two big ones but yes, there are Fall and Spring sales as well. It all doesn’t make much sense to me – it’s about 34 degrees outside at the moment but if you go into any fashion store they’re full of jackets and sweaters at the moment.