Written by TC Team
If you loved Resonance at Osaka Art & Design 2026 and the Nijo-jo Castle Sakura Light Up in Kyoto, this is the next move from SWAG creative team — and their biggest one yet.
What happens?
Spread across three floors of Shibuya Stream Hall, “Ehtel – Release Party” brings together projection mapping, sound, lighting, spatial installations, and interactive games — a concentration of technology rarely found under one roof. As you explore, you’ll uncover a 5-senses story where memory, perception, and reality begin to blur, layered with a full alternative reality game through the space for anyone who wants to dig deeper.
The concept is inspired by Lethe, the river of forgetfulness in Greek mythology — and at the center of it all is Ehtel itself, an “unforgettably sour” energy drink invented entirely for this world. No manufacturer to search for — SWAG made it from scratch. Taste it for free at the 4F pop-up.
Go further into the ticketed 5F–6F exhibition, and you’ll take a bottle home — outside that, bottles run ¥8,900, part of what makes it so exclusive.
Bilingual staff and signage throughout. Full experience: 60–90 minutes. Photos are welcome: add some catchy shots to your summer collection.
Schedule 2026
- Exhibition dates: Wednesday, July 22 – Friday, August 28, 2026
- Hours: 11 a.m. to 9 p.m. (open every day)
Tickets 2026
- 4F pop-up: free pop-up store and drink sampling
- 5F–6F: ¥2,900 (advance), ¥3,200 (at the door)
Student discounts and others available. Under elementary: free.
Organizers may cancel events, alter schedules, or change admission requirements without notice. Always check official sites before heading to an event.Add to Calendar
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Adults:
Advance sales: ¥2,900
At the door: ¥3,200
- 122 m from Shibuya Station Fukutoshin Line (C16)Ginza Line (G1)Hanzomon Line (Z1)Yamanote Line (JY20)Keio Inokashira Line (IN1)Tōkyū Den-en-toshi Line (DT1)Tōkyū Tōyoko Line (TY1)
- 0.9 km from Shinsen Station Keio Inokashira Line (IN2)
