Gacha Gacha 60th Anniversary Exhibition

2025 marks the 60th anniversary of the invention of gachapon (capsule toys) in Japan. As such, this July, Marunouchi Building will host a special exhibition showcasing some of the biggest names in the industry and featuring some special surprises for the event.

What to expect

16 creators are confirmed to showcase at the event. Each creator will have their own exhibition, highlighting their history and unique contributions to the gacha industry as a whole. Running through the middle of the event will be Gacha Gacha Street, which will feature 200 machines from all of the exhibition’s creators dispensing classic favorites and some special new creations not yet on sale. Merchandise stands will also be selling one-off event merchandise, including badges, totes, pouches, and keychains.

Schedule

The event runs until 7 p.m. on all days except the last day, when it will close at 5 p.m. Last entry on each day will be 30 minutes before closing time.

The 60th anniversary exhibition will also feature two talk events hosted by Katsuhiko Onoo, chairman of the Japan Gacha Gacha Association. The first talk event will take place from 2 p.m. until 3 p.m. on Saturday, July 2,6, with guests Akari Sato and Mao Tomita. The second talk will take place on Sunday, July 27, from 2 p.m. until 3 p.m., featuring Kaori Watanabe.

In addition, creators from some of the exhibiting companies will showcase some of their new ideas as part of the Gachakuri 1 Grand Prix. The Grand Prix will feature artists from five exhibiting companies (Echo Works, Contemporary Art Private, Crayfish Works, Gray Melon, and Delusion Works) presenting product ideas based on a given theme.

Tickets

General tickets for the event are ¥800 for elementary and junior high students, ¥1,000 for high school students, and ¥1,200 for adults. Advance tickets are all ¥200 cheaper.

On Saturdays, Sundays, and holidays, entry to the event is staggered in 30-minute blocks throughout the day. When you purchase a ticket for these days, you’ll need to specify in which block you’d like to enter.

How to get there

The exhibition is held on the seventh floor of the Marunouchi Building, a 1-minute walk from Tokyo Station. If you’re coming from Shibuya Station, you can take the Ginza Line to Omotesando Station, then take the Chiyoda Line to Nijubashimae Station. From there, it’s a 3-minute walk.