Written by Aarohi
Whether you’ve been collecting Sanrio merch since grade school or just discovered Kuromi through TikTok, Sanrio Fes is your chance to dive headfirst into the pastel world of Sanrio.
What happens?
Sanrio Fes is a two-day celebration of the full Sanrio universe, from household names like Hello Kitty and My Melody to more niche favorites like Hangyodon and Pochacco. Expect live performances, character shows, themed food, and interactive exhibits.
Needless to say, there will be loads of event-exclusive merch for you and yours.
Schedule 2026
Each morning begins with an anniversary stage celebrating Sanrio characters.
On Sunday, the results of the Sanrio Character Awards will be announced, with the top ten characters appearing on stage, along with special guest Ano.
Both days end with a large-scale musical show featuring Hello Kitty, Badtz-Maru, Pochacco, and others.
Tickets 2026
Tickets are free, but distributed via a lottery system. Apply by June 1 on the official website.
If you want to see the main stage performances, tickets start at ¥1,000.
How to get there
The event takes place at Pacifico Yokohama, Exhibition Halls B to D. At Shibuya Station, hop on the F Liner Limited Express (Tōyoko Line) and ride straight to Minatomirai Station, then walk about 11 minutes to the venue. The whole journey should take around 45 minutes.
Organizers may cancel events, alter schedules, or change admission requirements without notice. Always check official sites before heading to an event.
