Disney Flagship Tokyo

Feel the Disney magic in the heart of Tokyo.

This flagship store, which some might describe as a wonderland, spans three floors and is stuffed with Disney merchandise. Character sculptures and fun Disney details are around every corner.

What to expect

Expect to see all your favorite Disney characters, plus merchandise of some lesser-known ones. In addition, the store sells plushies, stationery, makeup, clothes, kids’ toys, and even kitchenware. You could spend hours, literally, exploring everything — there’s that much.

Top picks aren’t just seasonal items — Tokyo-themed goods are a hit too. Find Mickey and Minnie dressed in kimonos, and Stitch dressed in a haori and hakama, along with exclusive Tokyo tote bags. You’ll also find うるぽちゃちゃん (Urupocha-Chan): ridiculously cute, chubby plushies of Disney characters. These are also only available in Japan.

For a more personalized experience, you can head to D-Lab, a customization zone where you can put your name on select plushies’ feet. Take a bit of time to appreciate features such as the Fantasia Mickey statue and mural near the store front.

Highlights

Each year, the store releases an exclusive seasonal range that quickly sells out. In 2026, the collection includes:

• New Year Collection: Favorite Disney characters in cat-themed costumes inspired by traditional Japanese colors.
• Valentine’s Day Collection: A collab with GODIVA for Valentine’s 2026, featuring Mickey Mouse as a chocolatier.
• Winnie the Pooh and Friends, Sakura-Themed Collection: Plush toys and keychains inspired by the spring breeze and cherry blossoms.

Note: Prices are tax-inclusive. Availability, designs, and product details may vary.

UniBEARsity and UniBestiez

Original to Disney Store Japan, UniBEARsity is a collection of special teddy bears inspired by Mickey Mouse, Minnie Mouse, and their friends as students at Disney University. Each bear represents a beloved character — for example, Mocha, created by Mickey, and Pudding, created by Minnie.

How to get there

The Disney Flagship Store is a 3-minute walk from the East Exit of JR Shinjuku Station. Alternatively, it is a 1-minute walk via the underground passage from Shinjuku-sanchome Station (Exit B6).