Don Quijote Shinjuku Southeast Exit Annex

Unlike the Mega Don Quijote stores in Kabukicho and Shibuya, the new Shinjuku Southeast Exit Annex branch is more tourist-centric, offering a smoother and more convenient tax-free shopping experience.

Adopting a matsuri (festival) theme, the store invites shoppers to immerse themselves in traditional Japanese culture. Think festival food stall-themed cashiers and Donpen-themed lanterns decorating the space. Instead of the iconic Donki theme song, listen out for matsuri-bayashi (music).

This store has four floors — all accessible by elevator, escalator, or stairs. On the first floor is where you will find the main cashier, food products, and other daily essentials. Just like a convenience store, everything is arranged in a way that feels familiar to shoppers. For example, near the main entrance, there’s a display of daily essentials reminiscent of a Japanese konbini.

In this section, you’ll also find one of Donki’s most popular items — freshly baked sweet potatoes (yakiimo). Fun fact: In 2024 the chain sold one sweet potato every five seconds!

The second floor is where you’ll find all the most popular skincare and cosmetics — often sold in sets so you can save money. On the third floor is travel accessories, toys, and Japanese-themed gifts. There is also a whole section dedicated to Sanrio items — look out for the Sanrio-themed paper lanterns.

Finally, on the fourth floor are the tax-free counters and health goods. Before you pay for your tax-free shopping, there is a chance to pick up some last-minute souvenirs as well.

Other things to know

Given its tourist-focused concept, this store has more staff members that speak English, Chinese, and Korean. In addition, most of the signage and product explanations are in English.

Different from other Donki stores, this particular branch is not open 24 hours. Instead it opens from 8 a.m. to 2 a.m — still enough time to shop after a day of sightseeing.

How to get there

This store is located a 2-minute walk from the South East Exit of Shinjuku Station.

Check out New Tourist-Focused Don Quijote Opens in Shinjuku for the initial announcement details.