Kawaii Monster Land

See Harajuku’s neon dreamscape reborn underground at Kawaii Monster Land. The follow-up to the wildly popular Kawaii Monster Café, this new entertainment complex brings back “kawaii chaos” energy — this time with games, themed snacks, and bigger performances.

Pro tip: Buy tickets on Rakuten Travel Experiences, in advance.

From Kawaii Monster Café to Kawaii Monster Land

Kawaii Monster Café was an icon of Harajuku’s peak kawaii era. When the café closed in 2021, fans were left mourning the loss.

Having opened on February 13, 2026, Kawaii Monster Land Harajuku channels that same energy into something new: an underground wonderland, erupting from the basement of Takeshita Street Square.

What to expect

Kawaii Monster Land is produced by globally renowned artist Sebastian Masuda, pioneer of Harajuku’s kawaii culture, ensuring continuity with the original’s DNA.

While the name suggests total sensory overload, in reality, the venue is contained and family-friendly. In other words, while the concept is sticky-sweet, the layout, spanning a manageable 400 square meters, is easy to navigate.

The basement space is dressed head to toe in pastel and highlighter shades, with dedicated spots for taking photos. Dance performances take place once an hour, generally on the half hour, and run for around 15 minutes.

The dancers are expressive and friendly, wearing elaborate, very Harajuku costumes. The loveable Choppy the monster also makes an appearance, and does his rounds for photos.

In terms of food, there are snacks and drinks designed for both taste and spectacle. Expect Choppy-themed pink cupcakes and colorful burgers, ranging in price from ¥880 to around ¥1,500. In addition to soft drinks and smoothies (around ¥1,100), there are also a few alcoholic drinks on offer (around ¥1,200) for visitors aged 20 and up.

The games are simple enough for anyone, including small children, to try: think a ball-drop machine and a spin-and-match setup with flashing panels. The crane games are stocked with prizes like scrunchies, stickers, and pins with colorful motifs like jellyfish, stiletto heels, lollipops and ice-cream cones.

The souvenir area also stocks a range of vividly colored goodies — among them you’ll find a pair of socks stamped with “Harajuku” across a bold paint-splatter design, hair clips with furry ears, and Choppy plushies.

Overall, Kawaii Monster Land is bright, playful and a little kitschy, but it’s not overwhelming. If you’re after a quick hit of classic Harajuku aesthetics — all things pastel, gooey, fuzzy and fluorescent — it delivers, and it’s totally enjoyable for younger kids, too.

Tickets

Tickets are available to purchase online.

There’s various options to choose from, depending on what you’re looking for, so here’s a full breakdown.

Standard Admission Ticket

This is best if you mainly want to explore the space, take photos, and wander the underground “kawaii” world at your own pace.

• Adults (13 and over): From ¥2,800
• Children (ages 4–12): From ¥1,400
• Children under three: Free
  • Up to 2 children under 3 may enter free with one adult (18+)

Price by date

• Weekdays: Adults ¥2,800, children ¥1,400
• Weekends and public holidays: Adults ¥3,200, children ¥1,600
• High season: Adults ¥3,500, children ¥1,750

Note: Includes admission and an entry novelty item.

Kawaii Experience Pack

A bundled option that includes food, games, and decorative items alongside admission. Useful if you don’t want to choose add-ons individually.

• Adults (13 and over): From ¥4,800

What’s included?

• Admission ticket (with novelty item)
• Two Kawaii Coins for in-park games
• One kawaii food item
• One decorative item to use during your visit

Price by date

• Weekdays: ¥4,800
• Weekends and public holidays: ¥5,200
• High season: ¥5,500

Ride Pass: Choppy’s Mel-Tea Cup Ride (Optional)

This is an optional add-on for exclusive use of the central teacup. Note that it doesn’t move, so this is more about taking photos.

• Price: ¥2,000 per cup
• Capacity: Up to 4 people per cup
• Time: Up to 25 minutes
• Design options: Unicorn, Donut, Ice Cream, Cherry, Rip

Things to keep in mind

• Depending on the day you visit, you may be able to purchase a ticket on the spot.
• Note that only one Ride Pass can be purchased per time slot, and they’re only available online.
• Also, there’s no cancelations, no refunds, and no date or time changes. Ticket resale, transfer, or name changes are generally not permitted.

How to get there

Kawaii Monster Land is located along Takeshita Street, about a 3-minute walk from JR Harajuku Station (longer with crowds). It sits underground in the basement of Takeshita Street Square, a space that once housed Harajuku Alta.