Sega Store Tokyo

Name: Sega Store Tokyo
Address: 15 Udagawacho, Shibuya, Tokyo 150-0042, Shibuya, Kantō region, Japan

This is the first Sega-branded shop in Japan and only the second in the world, following the recent opening in Shanghai.

What to expect

Sega store tokyo on opening day July 18 2025 — Photo by Aarohi Narain

Perched on the sixth floor of Shibuya Parco, the Sega Store Tokyo features shelves loaded with goods from staples like Sonic the Hedgehog, Puyo Puyo, and Like a Dragon, as well as Atlus hits like Persona 3 Reload, Persona 5 Royal, and the upcoming Metaphor: ReFantazio.

From acrylic stands to t-shirts, badges, plushies and tumblers, there’s plenty to tempt your wallet. And some items are exclusive to the store, including Sonic plushies designed in collaboration with artist Kosuke Kawamura. More artist collaborations are planned in the future.

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Other things to know

The store is home to a dynamic holographic fan display. It’s the first of its kind in Japan, projecting information on new releases and more straight from Sega’s offices.

How to get there

path up to 6th floor shibuya parco — Head up to the 6th floor of Shibuya Parco to check out Sega Store Tokyo. | Photo by Aarohi Narain

This store is located about a 10-minute walk from Shibuya Station, inside Shibuya Parco. It is located alongside Nintendo Tokyo, Pokémon Center and other stores.

Check out Japan’s First-Ever Sega Store Opens in Shibuya for the launch details.

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