Tokyo Summer Sales

Greg Lane
Tokyo summer sale
Pic by Shoko Muraguchi, used under a Creative Commons licence.

Every year, the closing of the rainy season marks the opening of Tokyo’s famous “end-of-summer” bargain sales—which, despite the name, happen before summer has even reached its peak. The Tokyo summer sales are a clever ploy to lure shoppers out from under their home air conditioners for a chance to score savings of around 30-50% on fashion and all sorts of other stuff, and a way for shops to clear their inventory.

One thing to be aware of is that most retailers don’t like to make much noise about their summer sale dates. While many of the listings below state a mid-July closing (or no closing), many of them start right up again with a “Summer Sale Part 2”. Also, as usual there are always lots of “Up to XX off” and other not so subtle ways to convince you you’re getting a better deal than you think.

Here’s when and where to go bargain-hunting in summer 2016!

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Mitsukoshi – Summer Clearance Sale
From Wednesday, July 13th to Tuesday, July 26th

Check out their branches in Chiba, Ebisu, and Tama Center for clearance sales as well. Mitsukoshi’s online store will also be having a clearance sale from the 13th until supplies last.

Printemps Ginza – Summer Sale “The Bargain”
From Friday, July 1st to Friday, July 8th

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Although the date given here is Printemps’ main sale, they’re also having a sale on trendy summer shoes and other items from July 2nd (Saturday) to the 12th (Tuesday).

Daimaru – Clearance Sale
From Friday, July 1st

While most items will go on sale from the 1st, the dates vary for others. Some brands will go on sale from the 6th (Wednesday), while others will do so as late as the 13th (Wednesday). Most brands will be on sale as long as supplies last, but a sale for some women’s clothing and underwear brands has a definite end date of the 18th (Monday).

Matsuya Ginza – Clearance Sale

Phase 1: Friday, July 1st to Tuesday, July 12th; phase 2: Wednesday, July 13th to Tuesday, August 2nd

As in the case of Daimaru, the starting date varies per brand.

Tokyo summer sale
Pic by [cipher], used under a Creative Commons licence.


Takashimaya – Summer 2016 Takashimaya Clearance
From Friday, July 1st

The starting date varies depending on the brand or type of item.

Keio Shinjuku – Keio Clearance
From Friday, July 1st

Isetan – Summer Clearance Sale
From Wednesday, July 13th

Fun fact: Isetan and Mitsukoshi are owned by the same holding company, so, like Mitsukoshi, Isetan’s online shop will also have a clearance sale from the 13th.

Lumine – Lumine the Bargain

From Thursday, July 14th to Monday, July 18th

This applies not only to Shinjuku’s multiple Lumine branches, but also to the others in Ikebukuro, Tachikawa, Shibuya, Kita-Senju, Yurakucho, and more.

Sales in Tokyo

Seibu Ikebukuro – Seibu Summer City (bargains at 20-50% off)
From Friday, July 1st to Monday, July 11th

Parco Ikebukuro – Grand Bazaar (“Granba”)
From Friday, July 1st to Monday, July 18th

Except for the Shibuya branch, other Parco branches in Tokyo will also be having a Grand Bazaar for the same duration.

Marui City Ikebukuro/Shinjuku Marui – Sparkling Sale

From Friday, July 1st

Other Marui branches in Tokyo, as well as the online shop, will also have the Sparkling Sale from July 1st. For those buying online, shipping on all items is free until Wednesday, July 13th. Unfortunately for our international readers, they only ship within Japan. At least this gives you motivation to come check out our Tokyo summer sales in person!

Tobu Ikebukuro – Clearance Sale

From Friday, July 1st to Wednesday, July 13th

Sunshine CityAlpa Good Bargain and Alta Go! Go! Sale

(Alpa Good Bargain) From Friday, June 24th to Sunday, July 10th; (Alta Go! Go! Sale) from Friday, June 24th

Sunshine City’s two main shopping areas are known as Alpa and Alta, and the good news is that both will go on sale. About 90 shops will participate in Alpa’s Good Bargain sale. Alta’s sale will also see several shops participating, with discounts of up to 70% off . Sunshine City is definitely a place to shop till you drop!



Shibuya Parco – Closing Sale
From Thursday, June 23rd to Thursday, July 14th

Apparently, Parco’s Shibuya branch will close temporarily for renovation from August 7th, hence the sale.

Shibuya Mark City – Summer Sale
From Friday, June 17th (for home furnishings) and Friday, June 24th (for ladies’ fashion)

Tokyu Department Store and Shibuya Hikarie ShinQs – Summer Clearance

From Friday, July 1st to Wednesday, July 13th

From the 1st to 3rd, the first 6,000 shoppers per day will get some free desserts. Also, at Tokyu, start and end dates for the sale may vary depending on the brand.

Omotesando Hills – Summer Sale 2016
From Friday, July 1st to Monday, July 18th

With about 45 shops participating, you can get bargains of up to 70% off (though most items will be 30-50% off).

Laforet – Laforet Grand Bazaar
From Thursday, July 21st to Monday, July 25th

While hugely popular, this sale is short and fleeting (and incredibly crowded, too), so make the most of it while it lasts! It runs from 9 am-9 pm each day.

Marui City Shibuya Sparkling Sale

From Friday, July 1st


midtown sales

Roppongi HillsSummer Sale 2016
From Friday, July 1st to Friday, July 15th

If you’re lucky, you can get a discount of 80% off at this sale!

Tokyo Midtown – Tokyo Midtown Sale



Tokyo Solamachi – Summer Sky Bargain

From Friday, June 24th to Wednesday, July 6th

With over 100 participating stores to choose from, lucky shoppers can get up to 70% off on selected items. From June 24th to July 3rd (Sunday), early birds can also get restaurant coupons worth 10% off for shopping in Solamachi.

Matsuzakaya Ueno Clearance Sale

From Friday, July 1st

Marui Ueno Sparkling Sale

From Friday, July 1st


Two years ago, Odaiba’s major shopping centers (Venus Fort, Aqua City Odaiba, DECKS Tokyo Beach, and Diver City Tokyo Plaza) combined to hold one big sale; however, that doesn’t seem to be the case this year.

Venus Fort – Venus Fort Bargain

From Friday, June 24th to Friday, July 15th

As if the sale wasn’t enough, Venus Fort has even more promos to spice things up. From 3:00-4:00 pm on all weekends of the sale period, participating shops (which will be designated by a yellow sign) will slash the prices of selected items even lower. Also, during all Fridays, the first 50 shoppers get discount coupons for restaurants/cafes or shops (500 yen off for shops). The coupons are valid from 5:00 pm to 9:00 pm of the same day. The catch for the shopping coupons is that they can only be used for purchases of above 10,000 yen.

Aqua City

Start date varies per shop.

Some shops already started holding sales as early as the third week of June.

DECKS Tokyo Beach – DECKS Big Sale

From Friday, June 24th to Monday, July 18th

Get discounts of up to 70% off!

Diver City Tokyo Plaza – Gekiteki Summer Bargain

From Friday, June 24th to Friday, July 15th

The Chain Gang


Although a lot of the summer sales going on in Tokyo involve big chains, they tend to ignore what is going on around them. They also seem to be a lot cagier about revealing the exact start and end-of-sale periods. Based on previous years, here’s what we can tell you:

Gap – Summer Sale
Usually throughout July

As of this writing, Gap Japan’s online store has an ongoing sale.

H&M – Summer Sale
Usually throughout July

Like Gap, H&M’s online store also has an ongoing sale of up to 50% off selected items.

Zara – Summer/Spring Sale
Throughout July

Don’t forget to check out the online store as well!

Uniqlo – Summer Sale
Throughout July

The online sale is here, although the physical stores also have summer sales throughout the month.

GU – Summer Red Sale
From Friday, June 24th to Thursday, July 14th

Check out the online sale here. Those who have the GU app (and have registered accounts) can unlock special prices from 530 yen (tax included) onwards.

And for year-round deals, check out Tokyo outlet mall guide.

This post was first published on July 8th, 2013 and has been updated by Frances Maeda in 2014 and Tiffany Lim in 2015 and 2016.

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7 Responses to “Tokyo Summer Sales”

  1. Grace

    I’m totally going to check out some of these sales! Thanks!

  2. Normal prices during the ‘sale’ period at the beginning of a season, inflated prices mid-season for all those shoppers who only realised into the season they have “nothing” to wear, with occasional ‘limited stock’ sales here and there.

    That’s always been how I’ve interpreted it, anyway – many clothes stores here in South Africa seem to do things that way. “Oh, we’re sorry, we’ve run out of stock of sale item x….”. Next day the sale for that item is finished, but it’s back in stock already.

  3. Are there equivalent sale periods for Fall, Winter and Spring?

    • CheapoGreg

      Summer and winter are the two big ones but yes, there are Fall and Spring sales as well. It all doesn’t make much sense to me – it’s about 34 degrees outside at the moment but if you go into any fashion store they’re full of jackets and sweaters at the moment.

  4. i’m planning to head to tokyo in october. are all the shops going to be selling only autumn/winter clothing? Where can i get summer clothing at affordable prices?

  5. Cheapo Editor
    Cheapo Editor

    Hi po, you might be able to find some summer items in the bargain bins if the stores have them. Otherwise, your best bet is to try some of the second-hand stores.

  6. heloo Greg! (^o^) Thanks lots for e info! When does Keio Dept Store Sale end ? & also do you have info on Odakyu Dept Store Summer Sale start & end dates? Thanku!!

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