Asakusa

Asakusa is one of Tokyo’s Shitamachi — a traditional, low-rise part of the city. Although on the surface it’s still ye olde Japan, this was the first part of the capital to have significant Western influence; it was even the site of Japan’s first cinema.

Asakusa is a great place to stay if you’re on a budget — mainly because it’s a little far away from the central Tokyo attractions. Despite this, it has plenty of things to do while also providing a relaxing and quiet oasis.

Pro tip: Hop on a rickshaw and explore Asakusa from a unique perspective with your personal guide.

Where is Asakusa?

Asakusa lies in the north-east of Tokyo and is part of Taitō City. The traditional town is situated on the Sumida River and is not far from Ueno — another Shitamachi. Many tend to combine both in a day trip (with an added tour of Akihabara).

What is Asakusa like?

Asakusa is quintessential Japan: copious temples, festivals, crafts, rickshaws, and kimono. So much so that it’s probably the most visited tourist spot in the city. In high season, expect to waddle slowly down the iconic Nakamise-dōri street — the approach to Sensō-ji Temple — with the rest of the crowd. However, hidden away from the main tourist attractions you will be able to find plenty of peace and quiet.

Is Asakusa safe?

Despite the overcrowding of tourists, you would be very unlucky to encounter any pickpockets here. You may have to watch out for pushy rickshaw drivers and missionaries on the street beckoning you into their temples — even if they offer free food, try to resist, or you could spend hours inside.

What is Asakusa known for?

First and foremost, visitors come to the neighborhood to see a slice of old Japan (Sensō-ji), but back in the day, Asakusa was the place to go if you wanted to be entertained — geisha, theaters, cinemas, the whole lot. It has since been overtaken by Tokyo’s other entertainment districts and is now mainly known for delicious sweet treats and its unique view of Tokyo Sky Tree.

The Golden Poo explained

There is a unique Tokyo skyline to see in Asakusa, one that features a giant golden statue perched on top of Asahi Beer Hall. It looks comically like a shining dollop of poop and so has earned the nickname “The Golden Poo”. (A golden poo is actually meant to bring luck in Japan, so not the insult you might think.)

The story goes that it was designed by Philippe Starck to be a flame, but unfortunately, it was too heavy to stand upright in its intended position and had to be placed on its side. Some also say that residents complained of the view or that it looked even more like feces when placed vertically. We will never know the full truth as all records have been wiped clean.

What is there to see and do in Asakusa

Sensō-ji is one of Tokyo’s most historical temples and is an absolute must-see. Look out for the impressive Kaminarimon Gate that marks the entrance-way to the temple, and weave your way down the stall-lined Nakamise-dōri shopping street to the Hōzōmon Gate and the main hall. Many visitors also rent a kimono before making this trip.

Other top activities include:

• River Cruises: Hop on a water bus to reach Hama-rikyū Gardens or Odaiba.
• Hanayashiki: Visit the oldest amusement park in Japan for a vintage carnival spirit.
• Tokyo Skytree Town: Explore the Sumida Aquarium and the Mizumachi Shopping Mall at the base of the tower.
• Nezu Shrine: A short trip away to see one of Japan’s most underrated shrines.

What festivals are held in Asakusa?

Asakusa is a hub of traditional Japanese cultural festivities, including:

• Sanja Matsuri: Massive portable shrine processions through the backstreets (May).
• Sumida River Fireworks: A spectacular riverside display (July).
• Tori-no-ichi: Bartering for lucky rakes in the autumn.
• Asakusa Toro Nagashi: A beautiful candle-lit lantern festival on the river.

Shopping in Asakusa

Asakusa is known for its handmade crafts and high-quality souvenirs. Beyond the crowded Nakamise-dōri, check out:

• Dembōin-dōri: Edo-style stalls selling handicrafts and trinkets.
• Kappabashi-dōri: The famous “Kitchen Town” for Japanese knives and plastic food models.

Where to eat and drink in Asakusa

Asakusa is famous for its soba noodles and local budget bites. For a true taste of the area, look for:

• Monjayaki: A savory, runny pancake specialty of the Kantō region.
• Melon Pan: Grab a piping hot bun from the famous Asakusa Kagetsudo.
• Hoppy Street: A row of cheap izakayas famous for nikomi (beef stew) and outdoor seating.

Nightlife and entertainment in Asakusa

Asakusa offers a more relaxed after-dark vibe compared to Shibuya. Don’t miss the illumination of Sensō-ji Temple after the crowds have left. For those looking to socialize, a night foodie tour or bar-hopping in the backstreets is highly recommended.

How to get to and from Asakusa

Note that there are four separate stations named “Asakusa Station” within walking distance of each other. They do not serve JR lines, so your JR Pass will not work here directly.

Train lines to/from Asakusa

• Tobu Railway: Skytree Line and Nikkō Line (for Nikkō).
• Toei Subway: Asakusa Line (direct to Haneda Airport).
• Tokyo Metro: Ginza Line (for Ueno, Ginza, and Shibuya).
• Metropolitan Intercity Railway: Tsukuba Express (TX) for Akihabara.

Getting to Asakusa from the Airports

• From Narita: Take the Keisei Skyaccess directly to Asakusa (approx. 1 hour, ¥1,310).
• From Haneda: Take the Keikyū Line (which becomes the Toei Asakusa Line) for a direct 40-minute trip (¥530).

Where to stay in Asakusa

Asakusa is a haven for budget travelers and boutique hostel fans. Popular spots include the Nui Hostel and various guest houses. Check our full Asakusa accommodation guide for more.

What’s near Asakusa?

• Kuramae: A trendy neighborhood with retro coffee shops and stationery stores.
• Ueno Park: Just a short distance away for more museums and greenery.

Hungry for more? Take a look at our other itinerary that includes Tsukiji and Akihabara.