This centuries-old tradition combines spiritual offerings with, well, a lot of shouting.
What happens?
Looking for a festival to let loose? Venture into the heart of Kasama, Ibaraki for the eccentric Akutai Bad Mouthing Festival. Here, shouting rude words and grabbing sacred offerings is part of the ritual to invoke good health and prosperity in the coming year.
At the heart of the festival, participants and shrine-goers hurl curses like “you idiot!” as they scramble for offerings such as rice cakes and five-yen coins. These offerings are said to bring good health, family safety, and abundant harvests. The event’s origins date back to the Edo period, when a feudal lord encouraged commoners to vent their frustrations in this unique ritual.
During the festival, a Shinto priest and 13 participants don traditional attire, including white robes and black hats, playing the role of Tengu, mythical Japanese creatures. They visit 16 smaller shrines surrounding the main shrine, performing prayers and scattering offerings. Once the priest finishes, the crowd dives in.
Schedule
The festival is held on the third Sunday of December each year.
In 2025, that’s December 21.
How to get there
Atago Shrine is located at 102 Izumi, Kasama City, Ibaraki Prefecture. It is accessible via the JR Jōban Line. From JR Iwama Station, the shrine is approximately a 15-minute drive or a 60-minute walk.
For those opting to walk, note that the route involves a significant uphill climb, as the shrine is situated atop Mount Atago.
Organizers may cancel events, alter schedules, or change admission requirements without notice. Always check official sites before heading to an event.