This will be 5th incarnation of the biggest Italian festival in Japan, organized by the Italian Chember of Commerce. The two-day in-person and online event will feature Italian fashion, brands, food and drink, design, and plenty of live entertainment. The theme for 2020 is “Insieme”, meaning “together”.
In past years, the event has showcased the best of Italy to over 500,000 Japanese visitors with over 250 live performances, 300 exhibits, and installations, 150 food stations, cooking shows, and competitions.
This year will have all of the above and more, albeit in a different format: a central hub in Tokyo will coordinate multiple satellite events scattered all over the city hosted in Italian landmark venues. At the same time, a virtual interactive chat will connect Japan with Italian cities.