Written by Aarohi Narain
Whether you’ve been collecting Sanrio merch since grade school or just discovered Kuromi through TikTok, Sanrio Fes is your chance to dive headfirst into the pastel world of Sanrio.
What to expect
Sanrio Fes is a two-day celebration of the full Sanrio universe, from household names like Hello Kitty and My Melody to more niche favorites like Hangyodon and Pochacco. Expect live performances, character shows, themed food, and interactive exhibits.
Also see shorter, more intimate character displays, a dedicated kids’ area with hands-on attractions (ticketed separately), and plenty of photo spots around the venue. Create your own Sanrio-style avatar at the Hello Sweet Days booth, or head on over to Furyu for a mix of crane games and free Purikura booths featuring Sanrio Character Awards designs.
Needless to say, there will be loads of event-exclusive merch for you and yours.
Schedule 2025
Each morning begins with an anniversary stage celebrating Sanrio characters. Saturday features Little Twin Stars, Hangyodon, Pekkle, Aggretsuko, and the Strawberry King. Sunday brings Kuromi, My Melody, Kogimyun, Marron Cream, and the Strawberry King again.
On Saturday afternoon, J-pop group =LOVE will perform live with Sanrio mascots. On Sunday, the results of the Sanrio Character Awards will be announced, with the top ten characters appearing on stage, along with special guest Ano.
Both days end with a large-scale musical show featuring Hello Kitty, Badtz-Maru, Pochacco, Tuxedo Sam, and others, including new songs from Little Twin Stars and Happy Danby.
Tickets 2025
Tickets are free, but distributed via a lottery system. Apply by June 3 on the official website. If you want to see the main stage performances, you’ll need to enter a separate lottery. Contact organizers by June 22 for wheelchair access or assistance.
How to get there
The event takes place at Pacifico Yokohama, Exhibition Halls B to D. At Shibuya Station, hop on the F Liner Limited Express (Tōyoko Line) and ride straight to Minatomirai Station, then walk about 11 minutes to the venue. The whole journey should take around 45 minutes.
Organizers may cancel events, alter schedules, or change admission requirements without notice. Always check official sites before heading to an event.