The hustle and bustle of the Tori-no-Ichi fair in Shinjuku is hard to compare. Just like its Asakusa counterpart, it is a must-visit festival with thousands of visitors — usually, close to 600,000 people every year.
What is Tori-no-Ichi?
Tori-no-ichi is an annual traditional festival held at shrines and temples nationwide on three separate days (rooster days) in November to wish for good luck and prosperity in business. The festival has been held in the Shinjuku area since the Meiji period (1868-1912) at Hanazono Shrine and is particularly famous for its show huts. The festivity occurs from midnight to midnight with kumade (rakes decorated with gold and silver) sold by lively vendors in the shrine and temple compound.
Taiko drumming will signal the start of the event on November 10 just before midnight and the festivities will last for 24 hours.
This is the first part of the festival. There is also: