Written by TC Team
The Tokyo Toy Show is Japan’s biggest show for the toy trade. While the first two days are trade-only, the event opens to everyone on the weekend — and it’s a solid family deal, since junior high schoolers and younger get in free.
What happens?
Don’t expect it to be just a stuffy trade show. There will be a stage with entertainment for the kids — including appearances from various characters — as well as a “kid’s park” with toys (of course) and activities.
The event takes place at Tokyo Big Sight.
Schedule 2026
The event runs from Thursday, August 27 to Sunday, August 30.
Trade-only days for industry professionals are August 27 and 28.
Public days open to all visitors fall on Saturday, August 29 from 9 a.m. to 5 p.m. and Sunday, August 30 from 9 a.m. to 4 p.m.
Tickets 2026
Tickets are sold online only — there are no sales at the venue. High school students and older need a ticket; junior high schoolers and younger enter free.
Advance tickets cost ¥2,000 (on sale until 11:59 p.m. on August 28), same-day tickets are ¥2,200, and a two-day ticket is ¥3,600. Ticket buyers get a ¥300 digital kids’ shopping voucher at the door (¥600 with the two-day ticket).
Note that dates, opening hours, and prices are subject to change, so make sure to check the official website before you go.
Organizers may cancel events, alter schedules, or change admission requirements without notice. Always check official sites before heading to an event.Add to Calendar
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Adults:
Advance sales: ¥2,000
At the door: ¥2,200
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Children:
Advance sales: ¥0
