Held around Takarada Ebisu Shrine, this fair is a popular seasonal event in the community of the former Odenma-cho area (3 Honcho and Odenma-cho, Nihonbashi) and Horidome-cho. The fair is known for a number of vendors selling the local specialty called bettara-zuke, or sweet and salty daikon radish pickles.
The origin of the fair dates back to the middle of the Edo period, when merchants started to sell fish, vegetables, Shinto family altars, and other supplies on October 19th in front of the shrine gate for the celebration of the Ebisu-ko ceremony. The ceremony, in honor of the god Ebisu. has merchants invite relatives and friends to their homes on October 20th. During the fair, the Odenma-cho area is filled with between 400 and 500 street stalls that stay busy until late in the evening, drawing tourists as well as nearby office workers.
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