The fair is known for a number of vendors selling the local specialty called bettara-zuke (sweet and salty daikon radish pickles).
The origin of the fair dates back to the middle of the Edo period, when merchants started to sell fish, vegetables, Shintō family altars, and other supplies on October 19 in front of the shrine gate for the celebration of the Ebisu-ko ceremony. The ceremony, in honor of the god Ebisu has merchants invite relatives and friends to their homes on October 20.
During the fair, the Odenma-chō area is filled with between 400 and 500 street stalls that stay busy until late in the evening, drawing tourists as well as nearby office workers. There will also be a Ukiyo-e exhibition, mikoshi (portable shrine) parade on Oct. 19 from 4 p.m., and a dance on Oct. 20 from 4:30 p.m.Organizers may cancel events, alter schedules, or change admission requirements without notice. Always check official sites before heading to an event.