The Shimbashi Koichi festival contains a whole array of entertainment including taiko drummers, traditional dancers, local bands and some more unusual options too. The main events are the bon odori square and the Yukata Beauty Contest, which doesn’t feature a swimsuit round but does have an interview (hurray!). The winner receives a cash prize and trip to Hawaii, so the stakes are high!
Due to the Olympics this event was scheduled to take place in September for 2021, but all in-person activities have been canceled due to COVID-19. Due to a great deal of caution among organizers, the 2022 event was cancelled as well.To prevent the spread of COVID-19, many events have been canceled. Always check official sites before heading to an event.