The Shimbashi Koichi festival contains a whole array of entertainment including taiko drummers, traditional dancers, local bands and some more unusual options too. The main events are the bon odori square and the Yukata Beauty Contest, which doesn’t feature a swimsuit round but does have an interview (hurray!). The winner receives a cash prize and trip to Hawaii, so the stakes are high!
Please note that due to the Olympics this event has been moved to September for 2020 – it is expected to return to summer but this may not happen until 2020 given the rescheduling of the games.
