No-go Logo: Tokyo’s Olympic Woes Continue

Setsuko Yasuda

It seems as though nothing is going right for the Tokyo Olympics.

First, the building plans for the new Olympic stadium were scraped in early July due to its costly price tag (approx. 250 billion yen). Now the logo is being tossed after concerns of alleged plagiarism arose since its debut in late July.

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REThink Tokyo

Kenjiro Sano’s design of the Tokyo Olympics emblem looks very similar to designer Olivier Debie’s Théâtre de Liège emblem which has been out and about since 2013.

theatre-de-liege-logo VS tokyo_2020_olympics_logo_detail

Even after having Sano defend his design, the organizing committee thought it best to do away with the logo since “We thought it might be difficult to get support from the general public.”

And that’s true. But it’s not entirely because of the alleged copycatting. Although there was plenty of love for Sano’s design, there was an equal amount of dislike for its aesthetics.



Yikes. What do you think?


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