No-go Logo: Tokyo's Olympic Woes Continue

It seems as though nothing is going right for the Tokyo Olympics.

First, the building plans for the new Olympic stadium were scraped in early July due to its costly price tag (approx. 250 billion yen). Now the logo is being tossed after concerns of alleged plagiarism arose since its debut in late July.

Kenjiro Sano’s design of the Tokyo Olympics emblem looks very similar to designer Olivier Debie’s Théâtre de Liège emblem which has been out and about since 2013.

Even after having Sano defend his design, the organizing committee thought it best to do away with the logo since “We thought it might be difficult to get support from the general public.”

And that’s true. But it’s not entirely because of the alleged copycatting. Although there was plenty of love for Sano’s design, there was an equal amount of dislike for its aesthetics.

Can't say I'm a fan. The aesthetic is retro, which isn't representative of such a modern city. http://t.co/B3r54CEQUp #Tokyo2020 #Olympics
— Keith Sample (@keithsamplethis) July 27, 2015

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REThink Tokyo

#Tokyo unveils new 2020 Olympics logo; and you thought London's was ugly!? http://t.co/uXxzn9ml6z pic.twitter.com/NwhulxMeM6
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— Dinopoulos (@cdinopoulos) July 28, 2015

Not only is the Tokyo Olympic logo ugly as a dead cow's asshole, apparently, it was stolen from another cow's ass. pic.twitter.com/PtD1S1P2QW
— Dochi Hoko (@DochiHoko) July 30, 2015

Yikes. What do you think?

Written by: Setsuko Yasuda

Filed under: Editorial