Mascots, or Yuru Kyara as they are known in Japan, are a big thing! It’s estimated that Japan has something like 1200 local area mascots, and that’s not to mention the countless corporate and product mascots.

We were at the Japan Tourism Expo in Tokyo last month and filmed a few of the Yuru Kyara we found—which one is your favorite? And which is the most ridiculous?

yurikara
Photo by Chris Kirkland
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