Mascots, or Yuru Kyara as they are known in Japan, are a big thing! It’s estimated that Japan has something like 1200 local area mascots, and that’s not to mention the countless corporate and product mascots.
We were at the Japan Tourism Expo in Tokyo last month and filmed a few of the Yuru Kyara we found—which one is your favorite? And which is the most ridiculous?
Watch this next
New Video: A Beginner's Guide to Harajuku
For a look into the unique world of Japanese youth culture and fashion, make Harajuku no. 1 on your list of places to visit in Tokyo.