Sannō Festival

The Sanno Festival, also known as Sanno Matsuri, is one of “the three great festivals” of Tokyo along with Kanda Matsuri, which it takes turns in alternate years with, and Sanja Matsuri, which occurs every year.

Sannō Matsuri takes place in even-numbered years while the Kanda Matsuri takes place in odd years.

The fact that this is one of the three great Shinto festivals of Japan has more to do with tradition than its size. The modern Sannō Festival is much smaller than it was in the Edo period. The three festivals were among those that the shōgun allowed to enter Edo castle’s grounds (a fourth was the Nezu Shrine festival).

Schedule 2026

There are plenty of things to see and do throughout the festival, with performances at Hie Shrine almost every day, but here are the highlights:

June 12 (Fri.): The main parade

The main procession — including elephant-shaped floats, traditional costumes, musicians on floats, and mikoshi (portable shrines) — leaves from Hie Shrine at around 8 a.m. It parades around central Tokyo (including past Ginza, Tokyo Station, the Imperial Palace, and Yotsuya) before returning before 6 p.m.

June 13 (Sat.) to June 15 (Mon.): Lantern festival

Things kick off at 5:30 p.m.

Why is the Sannō Festival celebrated?

Edo was Tokyo’s old name and the castle was so large that most of central Tokyo stands on what were once its grounds. A story has it that to stop arguments between the organizers of the Kanda and Sannō festivals, the shōgun ordered them to be held on alternate years.

Another reason for the festival’s importance is that between 1871 and 1946 Hie Shrine was one of the top-ranked official government shrines in the country. During this period the emperor replaced the shōgun as ruler of Japan and was enshrined by state Shinto as a living god. Although American occupation forces disbanded the official shrine ranking system as having contributed to militarism, and the emperor renounced his divinity, the shrine is clearly still held in high esteem. Sannō Festival’s parade stops at the imperial palace around midday for the head priest to enter and offer prayers to the imperial family.

Although the Sannō Festival is a shadow of the lively celebration it was in Edo times — an atmosphere you can still witness today at the Sanja Matsuri — the Sannō Festival is an insight into the history of Japan and well worth watching.

Our experience

We attended the first day of the Sanno Festival in 2026, which fell on June 12, and were able to catch the procession as it passed through the Tokyo Station area at around 1:30 p.m. Because it was a Friday afternoon, the area was busy but not overwhelmingly crowded, and we found it surprisingly easy to get a clear view of the parade without arriving too far in advance.

The atmosphere was lively but relaxed. Office workers, visitors, and passersby gathered along the route as the procession slowly made its way through the streets. It was especially striking to see the ornate costumes, portable shrines, and ceremonial elements — and a horse — set against the modern backdrop of Marunouchi and Tokyo Station.

Since the parade moves at a measured pace, there was plenty of time to take photos and appreciate the details as each group passed by. Compared with some of Tokyo’s more crowded festivals, this felt very manageable and easy to enjoy.