winter sports Archives | Tokyo Cheapo

Tokyo doesn't get a lot of snow, but it is where most people stop off on their way to the powder paradises of central Honshu. Tokyo locals are keen skiers and snowboarders, too. As such, it's no surprise that the needs of both local and international powder hounds are well served. The one-stop destination for picking up new ski and snowboard gear in Tokyo is the Kanda-Ogawamachi neighborhood. The area boasts an estimated 60+ stores selling all manner of gear related to skiing and snowboarding, spread out along a 400-meter stretch of the boulevard Yasukuni-dori between Ogawamachi and Jimbōchō stations. While choices abound, the gear is not necessarily competitively priced. Shopping online usually yields the lowest prices for new gear. If you know exactly what you want and are in Tokyo for long enough, see if you can find the item on Amazon Japan, Rakuten, or Mercari. Prices on Amazon can sometimes be 10% to 20% cheaper than the lowest prices in Kanda-Ogawamachi. The other shortcoming of the neighborhood is that there is little to no secondhand gear. For secondhand gear as well, you're better off looking online. If you're set on the secondhand route to save some money, see our guide to buying used snowboards and skis. Pro tip: For a full overview of your options, see our guide to buying, renting, and shipping ski/snowboard gear in Japan. Which ski shops should I visit in Kanda-Ogawamachi? It all depends on what you are looking for. There is a mix of small independent shops, big chain stores, and shops that look independent but are actually owned by the same company. All of them keep a pretty close eye on the competition, and most prices are aligned. However, one store that is consistently cheaper is London Sports -- known colloquially as LonSpo. London Sports The two London Sports stores are near the B7 exit of Ogawamachi/Shin-Ochanomizu Station. The store on the main street sells only clothing -- snowboarding and ski jackets, pants, gloves, etc. The other branch in a basement around the corner sells gear and accessories, like goggles, helmets, boots, skis, and boards. LonSpo doesn't always have the best stuff, but it is a good benchmark for prices. If you (or anyone in your group) has a student ID, you get a 20% discount off everything -- including items that are already discounted. If you aren't a student, you can download their app on your phone and get 15% off all purchases. There is also a 20%-off coupon for your first purchase, so you get the same deal as if you were a student. The reason a lot of the goggles, helmets, boots, skis, and boards are cheaper at LonSpo is that they often have gear from previous seasons. After leaving London Sports, you can walk along Yasukuni-dori towards Jimbōchō Station on one side until the ski and snowboard shops thin out, then cross to the other side and head back towards Shinochanomizu/Ogawamachi Station, checking out different shops along the way. Since you've benchmarked prices with London Sports, you can still head there at the end if you can't find anything better. Other stores Usually, the bigger the store, the bigger the selection. Victoria Sports Main Store and Murasaki Sports Ogawamachi Store (specializing in snowboards) on the north side of the street probably have the biggest selections. Victoria Sports, in particular, often has a large "outlet" or discount section where you can get reasonably priced jackets and pants, and some bigger places also offer duty-free pricing. Don't be afraid to ask for specific items at the smaller stores if you don't immediately see what you're looking for. As mentioned previously, a lot of the shops are owned by the same company, so the staff will often sprint out the door and return a few moments later with the item from a sister store. Before purchasing, you should ask about point cards or point-card apps. It might be a small struggle to install the app (they're usually in Japanese only), but it might be worth it for the discount. If you're heading out over the New Year period, be sure to check trading hours online, as some places may be closed for the first few days of January. Discount sales Ski and snowboard shops in Tokyo start to mark down the prices of gear from about mid-January, but the more serious discounting happens from March onward. March 31st is the end of the financial year for most businesses, so lots of stores hold end-of-financial-year sales with 20% to 30% off most gear. If you're buying something pricey, you can try your hand at bargaining. However, even with the steep discounts, you may still find better deals online. You can buy gear during the warmer months, but a few shops (London Sports included) convert to selling summer sports equipment with the skis and snowboards in storage. October and November are also good months to pick up a deal, as stores look to clear stock from the previous season. What is "Asian Fit"? A lot of equipment, such as boots, goggles, or helmets, are labeled as "Asian Fit" or sometimes just "AF." If you are not Asian, you still might be OK with gear that is Asian Fit, but try it on first. Goggles With goggles, Asian Fit usually means it has more foam padding at the bridge of the nose. If you have a pointier nose, you might feel some pressure on the bridge of your nose as a result. If you wear a helmet, make sure you try on the goggles while wearing the helmet, as the front rim of the helmet may push the goggles down onto your nose. If you don't mind making some destructive alterations to your goggles, you can adjust the fit by cutting the foam that sits on the bridge of your nose. Helmets Asian Fit with helmets means they have a slightly rounder fit. Once again, if you try it on and it fits OK, then that's all that matters. Boots Asian Fit with ski or snowboard boots means that the boots are narrower than those marketed primarily to non-Asians. If trying on Asian Fit boots as a non-Asian, make sure you've got the socks you intend to wear on the slopes so that you don't make the mistake of getting boots that squish your feet. While we do our best to make sure it's correct, information is subject to change. This article was first published in July 2022, and was last updated in December 2024, by Patrick Balfe.

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Winter sports Posts

Guide To Buying New Ski and Snowboard Equipment in Tokyo

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Early-Bird Season Passes and Discounts for Japan's Snow Resorts

Rent, Buy or Ship: A Guide to Getting Ski and Snowboard Gear in Japan

Buying Secondhand Ski and Snowboard Gear in Tokyo

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