A one-stop-shop for all things fashion in Shibuya, this famous tower has everything from Lolita to punk-goth and more. As it focuses on women’s fashion, it has a great following among the ‘gyaru’ clan, often sporting bleach-blonde hair, fake tan and plenty of make-up. There are 10 floors to explore, and the building runs a competitive revenue-based-rental scheme, where shops who don’t bring in enough paying customers can lose their spot. This means there’s a steady turnover as trends change and you’ll be sure to get the latest fashions and most trusted brands. The experience is pretty intense, with loud music, countless screeching shop assistants and lots of excited shoppers all adding to the chaotic atmosphere and crowded aisles. For men, head across the road to 109 Mens!
- 326 m from Shibuya Station
- 0.6 km from Shinsen Station