December and January are extremely busy months for most Japanese shops, as their winter sales attract lots of people looking to spend their year-end bonuses. The first three days after New Year are especially crazy, with huge crowds trying to make the most of the New Year sales and buying fukubukuro (lucky bags with random items from last year’s inventory).

Note: Many shops are holding their winter sales online this year to reduce crowds. If you decide to shop in person, be prepared to wait in long line-ups as department stores will be reducing capacity to control crowds (some with a ticketing system).

Suggested Activity
Explore Tokyo's Most Famous Shopping Streets
Embark on a guided tour of Nakamise in Asakusa, Takeshita-dori in Harajuku and Ameyokocho in Ueno - the Big Three of Tokyo's shopping streets. Browse for bargain items and get to know the local lingo and specialities!

How Tokyo winter sales work

New Year shopping in Japan is serious business, almost like Black Friday in the US. And you thought that the Japanese New Year was simply marked by such traditions as watching the first sunrise, or visiting temples and shrines!

Here’s a list of some department stores and malls holding Tokyo winter sales. Note that this is not a comprehensive list of all the department stores around Tokyo, and that some of these establishments may have multiple sales—a Christmas sale and then a New Year’s sale, or a part one, then a part two.



Also, many retailers do not post sale information on their websites, as they tend to make it “exclusive” to subscribers of their newsletters (merumaga, a contraction of “mail magazine”). Any information without an accompanying link was taken from an actual visit, or compilations on Japanese websites (like Fashion-Collect.jp). So bear in mind that the information here may be subject to change. The best way to confirm if a department store has an ongoing sale is to go and check it out.

Fukubukuro (lucky bags)

Fukubukuro (lucky bags) sales are only good until supplies last, so we’ve only mentioned start dates. It’s advisable to arrive early or, if possible, to pre-order to get a fukubukuro. They’re usually sold out by lunch time! But even if your attempt to brave the New Year crowd to buy a fukubukuro ends up unsuccessful, you won’t necessarily leave empty-handed, as shops often have accompanying New Year bargains, so as not to disappoint those who made the effort to visit (and also to clear out stock).

fukubukuro, lucky bags with discounted items
Photo by Gregory Lane

Specialty shops

Lastly, you may be wondering why the list focuses on department stores. But what about the electronics shops, sporting goods shops, and everything else, you ask? Online information on sales for other types of stores is even more difficult to find! Electronics shops like Bic Camera and Yodobashi Camera, as well as variety goods shops like Loft and Tokyu Hands, have sales too; just pay them a visit. You’ll see from the way the staff have their hands full that they offer good bargains as well.

Happy shopping, cheapos!

fukubukuro, lucky bags
Photo by Gregory Lane

Ginza and Tokyo Station vicinity

Mitsukoshi Ginza and Nihonbashi – Winter clearance sale from January 2 onward. Lucky bags sold on January 2, 2021 (they can also be ordered online).

Marronnier Gate (formerly Printemps Ginza) – Winter sale from January 2 to 24, 2021.

Matsuya Ginza Fukubukuro from December 26, 2020 to January 3, 2021. Clearance sales continue into January.

Daimaru Tokyo – Different winter clearance sale start dates depending on departments/brands. For exmaple, some accessories and shoes are on sale starting December 26, 2020, while women’s cloting is on sale starting on January 2, 2021. Some lucky bags have been sold out as of December 28, 2020.

Hibiya Chanter – Winter sale from January 2 to January 11, 2021.

Tokyu Plaza Ginza – Winter sale from January 2 to January 11, 2021.



Shinjuku and Kichijoji

Lumine – Lumine NEWoMan the Bargain winter sale from January 2 to 31, 2021.

Keio Shinjuku – Sales depend on the store. Some started on December 26, 2020, many others start on January 2, 2021.

Parco Kichijoji – Sales depend on the store. Most winter and fukubukuro sales start on January 2, 2021.

TakashimayaFukubukuro and winter sale from January 2 to 31, 2021.

Isetan Shinjuku – Winter clearance and fukubukuro sale from January 2, 2021 onward.

Marui Shinjuku – Winter sale from January 2, 2021.

Odakyu Shinjuku – Sale start date depends on store. Some sales are on now, others start on January 2, 2021.

Fashion Store manequins
A shop window in Tokyo | Photo by Gregory Lane

Ikebukuro

SeibuFukubukuro and winter sale from December 26, 2020 to January 11, 2021.

Tobu – Winter sale from January 2, 2021.

Sunshine CityFukubukuro and winter sale from Jan 1 to 11, 2021.

Parco and P’Parco (Parco’s annex) – Winter sale from January 2, 2021 (at 10 am) to January 17, 2021.

Lumine – Lumine the Bargain winter sale from January 2 to 31, 2021.

Marui – Winter sale from January 2, 2021.

Shibuya, Harajuku, Omotesando and Ebisu

Winter sale Omoteando
A winter sale in Omoteando | Photo by Gregory Lane

Hikarie ShinQs – “Play Bargain” winter sale from January 2 to January 10, 2021.

Shibuya 109 – Winter sale from January 2 to 17, 2021.

Laforet Harajuku – Fukubukuro sale from January 2 to 7, 2021.

Tokyu Department Store – Winter sale from January 2 to 31, 2021.

Mitsukoshi Ebisu – Winter sale from January 2, 2021 onward.

Roppongi and Akasaka

Roppongi HillsFukubukuro and winter sale from January 1 to 11, 2021.

Tokyo Midtown – Winter sale from January 2, 2021.

Tokyo Midtown Sale
Sale at Tokyo Midtown | Photo by Gregory Lane

Odaiba

Venus Fort, Aqua City Daiba, Diver City Plaza, and Decks Tokyo Beach are all having a huge winter sale, collectively known as OdaiBargain, from December 26, 2020 to Janauary 11, 2021

Ueno and Asakusa

Marui Ueno – Winter sale from January 2, 2021.

Matsuzakaya Ueno – Winter sale from January 2, 2021.

Tokyo Skytree Town Solamachi – Part 1 winter sale starts on December 26, 2020. Part 2 starts on January 2, 2021. Sales end on January 7, 2021.

Other areas of Tokyo

Mitsui Outlet Park Tama Minami-Osawa – Located in Hachioji, this outlet mall is having a fukubukuro and winter sale from December 28, 2020. Some lucky bags are already sold out.

Cocolia Tama Center (formerly Mitsukoshi Tama Center) – Fukubukuro and winter sales on now until early January.

Granduo TachikawaFukubukuro and winter sale from January 2 to 10, 2021.

Last updated on December 30, 2020.

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