Boroichi Market: Intangible Folk Cultural Asset

There’s something pretty magical about an intangible folk cultural asset, isn’t there? It relies on collective initiative and long-lasting enthusiasm that transcends generations.

You can experience just that kind of magic at Setagaya’s Boroichi Flea Market, which has been going strong for over four centuries and with no end in sight.

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The market takes place twice a year, once in January (15th and 16th) and again in December (15th and 16th). It grows bigger each year (with over 200,000 expected visitors per day) and boasts a friendly and lively atmosphere—families, tourists, cheapos, vagrants, all welcome.

Boroichi Market
 | Photo by Adriana Mazza

See, Do, Eat

Head over to peruse the 700+ stalls selling a mish-mash of antiques, trinkets, household wares, leather goods, greenery and more. You’ll also be privy to some good old weird stuff, like creepy mannequin heads and taxidermy turtles…



Boroichi Market
 | Photo by Adriana Mazza

Boroichi Flea Market is more than just stall-hopping, though—you’ve got tons of good eats options. One street is strictly dedicated to yatai (food stalls) serving up some classic Japanese food like okonomiyaki, yakisoba and takoyaki. Beer abounds as well, however we suggest the non-alcoholic route and trying amazakea traditional Japanese drink made from fermented rice (right before it turns into alcohol) that dates back to the Kofun period. It’s sweet and served piping hot—an absolute delight on a chilly day. You’ll find amazake vendors every few stalls, just keep an eye our for a bubbling cauldron, you can’t miss it.

Once you’re topped off belly-wise, go ahead and dabble in some typical carnival games—to be enjoyed by both kids and adults!

Boroichi Market
 | Photo by Adriana Mazza

Head on over if you:

  • Need a day away from central Tokyo and want to be a part of a small piece of Japan’s cultural history
  • Want to satiate your bargain-hunting needs by picking up souvenirs, household items and much more for a steal
  • Are interested in a photo op with the aforementioned weird stuff (#instagramtastic)
Boroichi Market
 | Photo by Adriana Mazza
Boroichi Market
 | Photo by Adriana Mazza
Boroichi Market
 | Photo by Adriana Mazza
Boroichi Market
 | Photo by Adriana Mazza
Boroichi Market
 | Photo by Adriana Mazza
Boroichi Market
 | Photo by Adriana Mazza
Boroichi Market
 | Photo by Adriana Mazza
Boroichi Market
 | Photo by Adriana Mazza
Boroichi Market
 | Photo by Adriana Mazza
Boroichi Market
 | Photo by Adriana Mazza
Flea Market
 | Photo by Adriana Mazza
Boroichi Flea Market
 | Photo by Adriana Mazza
Boroichi Flea Market
 | Photo by Adriana Mazza
Boroichi Flea Market
 | Photo by Adriana Mazza
Boroichi Flea Market
 | Photo by Adriana Mazza
Boroichi Flea Market
 | Photo by Adriana Mazza
Boroichi Flea Market
 | Photo by Adriana Mazza

Supreme cheapos Greg and Chris were on site a few years back, listen to their podcast ramblings on the market here.

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