“Tachiyomi” literally means “standing reading” and describes the practice of going to a bookshop and standing there reading the magazines or books.

In my native NZ, within 5 minutes of me entering a bookshop and opening up a magazine, a not so friendly shop assistant would inevitably pipe up with “are you going to buy that?”.  In Japan however, there is a lot more acceptance of the practice – especially for magazines.  Less so for manga though – you’ll usually find these sealed in plastic to prevent cheapos from reading the whole thing at the bookshop.

Some places might have a sign like ‘立ち読みをご遠慮ください。’  (please refrain from standing and reading) but this is very rarely enforced.

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