Japan has an interesting relationship with sex and sexuality, it’s fair to say. While the country has a reputation (arguably from those who have never been) to be a land of dirty-panty vending machines and schoolgirl cosplay, in reality, it’s very different and very normal. As sex positivity grows and discussions around sexuality and pleasure across genders become more mainstream, the country’s attitude to such areas of life is changing, as are the stores. With that in mind, we’ve put together a list of the most-visited sex stores in Tokyo and some of the most popular Japanese sex toys on the market—with online shopping options, too.

Sex stores in Tokyo

From big-name players making waves in the scene, like Tenga, to anime-lined toy shops in Akihabara and niche, independent BDSM stores in trendy Kichijoji, there’s a sex toy and sex store out there for all tastes. Here are some highlights.

No need for the err, fore…word? Think this might be a hard read? Head over to the online Tenga store for customers in the US and Canada, or the special online Tenga shop for customers in the EU and UK.

M’s Pop Life

Find an array of Japanese sex toys at Pop Life Department M's sex shop
Photo by Setsuko Yasuda

Possibly the most famous, or infamous depending on your perspective, sex store in Tokyo, M’s Pop Life is a staggering seven-level mega outlet that sells all types of products for all orientations, tastes, genitals, and fetishes. The flagship outlet is located in the manga-centric Akihabara. The store feels like an extension of the area’s geek culture, and in large part, it is. Whether you’re on the hunt for DVDs (yep, they still exist), sexy cosplay outfits, BDSM equipment, masturbatory aids or high-tech sex products, you’ll probably find it here.

The store, however, it’s worth noting, is pretty jam-packed, and it gets a lot (and we mean a lot) of foot traffic every day, so if you’re the type to be easily embarrassed, it’s probably better to look online. That said, it’s an excellent place to find a little inspiration and pick up those one-of-a-kind/Japan-only finds.

Don Quijote, MEGA Shibuya

Cartoon Hachiko statue in front of Mega Donki in Shibuya
Cartoon Hachiko welcomes you to Mega Donki in Shibuya. | Photo by Chris Kirkland

Of course, Don Quijote, or “Donki” to the locals, has sex toys! What doesn’t this place have?! The sprawling lifestyle outlet offers an interesting cross section of offerings, especially stuff for the more budget-conscious (but do be conscientious about what you buy—it’s always better to go for quality over quantity).

With locations all over Japan, it’s fair to say the products vary from store to store, but for a failsafe collection, head to the Shibuya MEGA Donki. Probably don’t expect any specialized advice from the staff, but hey, you can also get your groceries done on the basement floor while you’re here.

The Shibuya Donki store also has a Tenga outlet right by the regular sex toy display. For those who don’t know what Tenga is, it’s Japan’s leading sex toy brand. We’ll discuss some of their products a little further down in the article.

For Your Pleasure

If you’re going to treat yourself to a new toy or some gear, you might as well do it properly and go for the big guns with a visit to For Your Pleasure, the Omotesando-based store that believes luxury is synonymous with pleasure. From your more expected toys (vibrators and the like) to high-end fetish gear, the best quality BDSM gear, luxury leather collars and corsets, For Your Pleasure is home to sex toys with style.

Affix Parapara

Situated in the popular neighborhood of Kichijoji, Affix Parapara is a small, cozy store for those with slightly more specialized tastes. What you’ll find here are rows and rows of BDSM gear and clothing. It’s as much a fashion store as it is a sex store, and the staff here are passionate about what they do and really know their stuff. Supposedly this store is so well known around the fetish/BDSM scene that it’s the go-to destination for BDSM influencers and scenesters in Tokyo.

Japanese sex toys

Don’t forget the lube! | Photo by Setsuko Yasuda

We’re sure that you can find delights like sex waifu pillows and limbless anime character bodies with realistic anatomy without much trouble. But to appeal to a wider section of tastes and to ensure that what we recommend comes with a level of quality assurance, we’ve decided to focus on products by Tenga, Japan’s leading sex toy brand.

Pro tip: If you’re in the US or Canada, you can check out the online Tenga store here. Readers in the UK and EU can buy Tenga products online here.

Tenga’s products are ubiquitous, and they’re also excellent introductory points for first-time toy buyers or those who are a little shy. Tenga has a female-focused brand too, Iroha, so they cover all the bases. Let’s go through some highlights across the pair.

Tenga: Egg

Photo by Setsuko Yasuda

The classic. The Tenga Egg, like the Tenga Cup, was the brand’s first foray into the sex toy world. These discreetly packaged masturbation sleeves are made of a super-stretchy material and come in various textures. The upsides of these are that they’re cheap, not intimidating, easy to take on the road, come with lube, and look like Kinder Surprises. Great for a little novelty fun. The downside would be that they are designed for single use. They can easily be used more if you don’t mind washing them out, but, still, their lifecycle isn’t the longest. So, if you’re worried about how your sex habits impact the environment and you want a toy you’ll use a lot, there are plenty of other options.

Tenga: Geo

Japanese sex toy - Tenga Geo
Photo by Setsuko Yasuda

You could think of this as a leveled-up Egg; the Geo is a reusable sleeve that requires no batteries, just a little elbow grease to get going. This range is used similarly to the Egg, and its deep three-dimensional grooves and silky-smooth texture are designed to please. One of the best features of the Geo is that in its holder, it looks like a tasteful, minimalist art display, so no need to feel too worried about it being spotted on your bedroom shelf. The holder is also a drying rack, so you can just hang it up after use and after washing for easy drying.

Tenga: Spinner

Tenga Spinner japanese sex toys
Photo by Setsuko Yasuda

A little thicker and more solid than the Egg and Geo, Tenga’s Spinner is another masturbation toy that takes hand-held fun to new heights. This was designed with a more solid spring-shaped spine inside for deeper, harder sensations.

Thanks to the larger interior spring, which works like a spine for the toy, the gel outer casing twists and expands from stroke to stroke. It’s also reusable and comes in six different varieties.

Tenga: Flip Orb

Tenga Flip Orb japanese sex toys
Photo by Setsuko Yasuda

One of the most “traditionally” fleshlight-eque Tenga products is the Flip Orb. Perhaps you could describe it as a fleshlight if it were modeled on aliens. It’s also a no-power product, and the feeling relies on manual movement. Inside the hard plastic outer casing (which can open up like a clam) is a thick layer of gel and gel-covered hard plastic balls, bringing a level of depth and texture to the sensation not as heavily featured in their other products.

Tenga Flip Orb japanese sex toys
Photo by Setsuko Yasuda

One of the artful little design features of this toy is that the outside also features a “pressing pad,” which, when you press the button, allows the user to add tension to the experience and release air adding a whole new level of stimulation.

Iroha: Yuki

Iroha Yuki japanese sex toys
Photo by Setsuko Yasuda

Stylishly shaped, Iroha’s products generally look like a designer’s dream of a sex toy, it’s like if Apple designed sex toys, and Yuki is the embodiment of that. Simply shaped (like a snowman, the head is designed to be insertable if you wish), sleek and white, and artfully displayed in a clear recharging box, admiring this product as a piece of design isn’t crazy at all. The Yuki is a small, rechargeable vibrator with ultra-soft, pillowy, mochi-esque silicone skin, allowing the user to play with pressure without it feeling overwhelming. It has three vibration levels and a fourth pulsing option.

Iroha: Temari

Iroha Temari japanese sex toys
Photo by Setsuko Yasuda

The design of the Temari is unbeatable, take off its lid, and wow, you have a beautiful traditionally inspired modern and minimalistic little sculpture. As its name suggests, this vibrator was designed to look like a temari ball, a Japanese folk-art toy that originated from China. In reality, this product is a powerful little fully rechargeable vibrator with clever design features. The vibrating ball is housed in a case created to minimize vibration transmission to the user’s hand, while the silicone ball has a little give to it, so you can play with pressure and get the position just right. It has four different vibration levels and two vibrating rhythm patterns too.

Iroha Rin+

Iroha Rin japanese sex toys
Photo by Setsuko Yasuda

A level up from the Rin, this is possibly the most sex-toy-looking Iroha product on the market. That said, it looks more like an avant-garde, modern kokeshi doll than a Hitachi Magic Wand. It, like the others, is a fully rechargeable vibrator, but its shape offers its user a little more grip and is a great option for partnered fun. The ball tip is super soft, adding another option for pressure and sensation, and it’s also designed to be insertable. A level up from its predecessor the Rin, this Rin+ also had four vibration levels and two pulse settings.

Smaller, more compact options

Iroha Mini japanese sex toys
Iroha Mini | Photo by Setsuko Yasuda

In general, Iroha products’ sleek design makes them very portable options. But if you’d like something even more discreet, the company also produces (more basic) but super-compact vibrators, like the Iroha Stick, a battery-powered, lipstick-sized, and shaped vibrator whose settings are adjustable by twisting on the bottom of the tube, like a regular lipstick.

Another option is the Mini, a half-palm-sized, water-drop-shaped vibrator that comes in an adorably named selection of colors (Fuji Lemon, Ame Anzu, Sora Mikan) and can run for up to five hours off one battery.

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BIO: Tokyo Cheapo's resident cost saving expert.
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